we spent years as CFOs and VPs of Finance before this — working with the numbers, in the room when the real decisions got made. even then, we noticed how much time got lost to building and maintaining the reporting itself, and figured we weren't the only ones. we started zuma to solve exactly that — advisors spending more time learning and running dashboard software than working with clients. now we build the dashboards and reporting for you, so you can grow their practice without the backend work capping their potential